Building on AGX’s vision of empowering small-scale farmers globally through accelerating inclusive, tech-enabled transformation in agrifood systems, a thoughtful branding strategy was collaboratively developed with DevGlobal. Together, we refined the naming and brand identity to ensure alignment with the initiative's goals. Utilizing an updated yet familiar color palette connected to the original ICTforAg initiative, the design evolved to reflect a more flexible, minimal approach. The branding system included both the AGX AI-focused mark, along with a mark used exclusively for events. By prioritizing design decisions that emphasize community collaboration and innovation, these efforts effectively positioned AGX AI as a leader in agricultural technology, while honoring its roots and laying the groundwork for future initiatives.