High School and Beyond Planning

Brand Strategy and Design

The branding and system design for the High School & Beyond Planning (HSBP) program in Highline Public Schools turns the complexity of graduation requirements into a clear, engaging experience through thoughtful design. Using a color-coding system inspired by the district’s palette, each of the seven grade levels is easily recognizable, helping students and families track progress effortlessly. Paired with intuitive icons highlighting tasks and key program parts, the design simplifies even the most complicated requirements. Consistent colors and icons across lesson materials, digital platforms, and communications create a cohesive, organized experience—making everything more approachable and engaging. Rooted in helping students explore their interests and goals, the branding fosters meaningful conversations and real-world experiences that keep students motivated, on track for graduation, and ready for life after high school.

PARTNER HIGHLINE PUBLIC SCHOOL DISTRICT
CREATIVE DIRECTION & DESIGN
EMBERI COLLECTIVE

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