The HUB Campus

Brand Strategy and Design

The Canopy White Center, White Center HUB, and Savusa Hall employ a unified branding system using shared typography and colors to emphasize their shared purpose within White Center. The Canopy White Center offers affordable apartments; the White Center HUB is a place of learning, sharing, and community connection where efforts to build a more resilient neighborhood are centered; and Savusa Hall hosts celebrations and events. Distinct iconography—birds for Canopy, a tree for the HUB, and plumeria flowers for Savusa Hall—differentiates each entity. This approach fosters brand recognition while allowing each space to maintain its distinct character.

VISIT CANOPY WHITE CENTER WEBSITE
VISIT WHITE CENTER HUB WEBSITE

PARTNER WHITE CENTER COMMUNITY DEVELOPMENT ASSOCIATION
CREATIVE DIRECTION & DESIGN
EMBERI COLLECTIVE
WYX DEVELOPER FELICIA HYLLESTAD DESIGN

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