
The HUB Campus
Brand Strategy and Design
The Canopy White Center, White Center HUB, and Savusa Hall share a unified branding system featuring consistent typography and colors to highlight their common purpose in White Center. The Canopy White Center provides affordable apartments; the White Center HUB is a hub for learning, sharing, and community-building efforts to strengthen the neighborhood; and Savusa Hall hosts celebrations and events. Unique icons—birds for Canopy, a tree for the HUB, and plumeria flowers for Savusa Hall—add individuality to each space, helping build brand recognition while respecting their distinct personalities.
VISIT CANOPY WHITE CENTER WEBSITE
VISIT WHITE CENTER HUB WEBSITE
PARTNER WHITE CENTER COMMUNITY DEVELOPMENT ASSOCIATION
CREATIVE DIRECTION & DESIGN EMBERI COLLECTIVE
WYX DEVELOPER FELICIA HYLLESTAD DESIGN





